Transforming a Declining Business Unit into a Profitable Venture

1. Overview

• Client: Leading Telecom Products Company

• Industry: Telecom

• Services Provided: Business Evaluation, Turnaround Strategy, Implementation Support

• Outcome: Successfully improved EBITDA from -12% to 20% within a span of 2 years

2. Client Background

Client Profile:

A prominent Telecom products company with a rich legacy of 25 years in the telecommunications sector.

Serving a global clientele of telecom operators.

Recognized as a highly esteemed entity within the industry.

Regarded as one of the top solution providers in its sector.

Challenges Faced:

Consistent decline in a specific business unit over an extended period.

Deliberations within the board regarding the potential closure of the unit.

Experienced revenue losses and negative EBITDA.

3. Objectives

• Identify and assess the factors contributing to the decline in performance.

• Formulate and execute strategies for a successful turnaround.

• Transition the business unit into a profitable enterprise.

4. Methodology

Market Analysis:

Recognized a market space dominated by competitors.

Identified the necessity for product differentiation.

Strategy Development:

Introduced specialized product enhancements to establish a unique position.

Devised comprehensive marketing strategies.

Implementation:

Published articles in industry publications.

Engaged in relevant conferences.

Expanded the partner network on the supply side.

Showcased success stories across multiple platforms.

Skill and Technology Upgrades:

Identified and addressed skill gaps in marketing and technology.

Enhanced employee competencies and recruited new talent as needed.

Shared success stories with customers through email campaigns.

5. Solutions Implemented

Product Differentiation:

Introduced unique upgrades to the product line.

Marketing and Visibility:

Engaged in industry publications and events.

Expanded partner networks and shared successful outcomes.

Skill and Technology Enhancements:

Conducted training programs to enhance employee skills.

Hired new talent to address gaps in marketing and technology.

Customer Engagement:

Regularly shared updates and success stories with customers.

6. Achievements

Quantitative Outcomes:

Successfully improved EBITDA from -12% to 20% over 2 years.

Reversed the revenue decline and attained profitability.

Qualitative Results:

Enhanced market presence and visibility.

Boosted employee morale and capabilities.

Strengthened relationships with customers.

7. Testimonial

"OptivaAI’s strategic insights and hands-on support played a pivotal role in revitalizing our struggling business unit. Their innovative strategies led to substantial enhancements in our financial performance and market positioning." - [Client's CEO]

OptivaAI’s holistic approach facilitated the rejuvenation of a declining business unit within the leading Telecom products company, resulting in notable revenue growth and profitability.

Future Plans: Ongoing assistance to the client for continuous performance optimization and strategic growth endeavors.